I must say I was intrigued by the band name and album title, that’s all it took to allure a music geek like me.
Having already two EPs (“One” and “The War Room“), now they released (well, not this year…) a full length album called “Inform – Educate – Entertain“. Catchy name, eh?
I usually listen to record like a whole and not choosing a few songs to judge it, but this time I was too curious about “ROYGBIV“. Best idea I’ve had in a long time, it definitely made me even more excited about the concept, musically and thematically.
The band’s Wikipedia (don’t judge me, it’s just for the little things) article highlights the quote “attempting to ‘teach the lessons of the past through the music of the future’“. It seems like a really straightforward objective, doesn’t it?
(Note: the genre is not something I can compare, it’s something I can just describe like “mixing electronic music with archive footage and advertising”. Sounds weird, I know, but it’s worth the time)
Opening with “Inform – Educate – Entertain” was smart, very smart. It’s a soft beginning for a well mixed song, though the cowbell takes some of the elegancy. “Spitfire” is a beat-driven song, using most of the elements of a great pop song and “Theme From PSB” feels more experimental in a way, considering the use of the banjo for a sample-based rhythm.
“Signal 30” switches the whole mood, turning the samples into strong distorted guitars and powerful drums. A brilliantly performed song, with perfect timing (especially with the ads). “Night Mail” calms down the party, but not the point of boredom, just a little. It’s “Qomolangma” that truly makes the lights dim and giving us a breath for the magic ahead.
It’s time for my two favorite tracks: “ROYGBIV” and “The Now Generation“. The first one overuses the cowbell tracks, but in this case, not taking protagonism. The second reflects how important timing and having a great chemistry live is (proof: http://www.youtube.com/watch?v=mzhvNYYHhg0), shaking the ground with a pounding grand finale.
“Lit Up” and “Everest” are both evolutionary tracks, taking shape as the seconds pass.
And we reach the ending of a brilliantly timed and balanced record with “Late Night Final“, an echoed song accompanied by a jazzy drum base and more orchestration than all of the other tracks. It’s a predictable climax, it doesn’t stand out, but it sure is a well-timed finish.
Pros: Demonstrates a spark of creativity that’s far from fading, the merit of achieving a bright idea.
Cons: Even thought it’s a fantastic record, it might not be so accessible for airplay or partying, which is sadly what brings in the money needed to keep making music.
Memorable and unique!